The year-long initiative stars an ensemble cast spanning a range of geographies and careers. Women, such as actress Brianna Hildebrand and surfer Julia Muniz, also feature in the work comprising out-of-home, social, influencer, connected TV, digital fashion media and in-store. So, for instance, we have a lot more size diversity on our website. The Fierce cologne bottle remains a cast of a shirtless, ripped male. Become a member to get access to:. Want to read this article and others just like it?

Famed for its iconic images of shirtless men with rock hard abs, the designer brand plans to 'diversify' its look to win back custom. Clothing brand Abercombie and Fitch will end their 'sexualised marketing' after years of using semi-naked men to promote their goods after a drop in sales. Images of ripple-muscled topless men have blanketed its stores, websites and shopping bags for several years. But now stores, and those of sister brand Hollister will ditch photos of superbly toned half-naked men in a bid to win back shoppers who have moved on from buying their clothes. The company, who previously referred to staff as 'models' will change the term to 'brand representatives' and stop employing workers based on their body or physical atractiveness.

Your contributions will help us continue to deliver the stories that are important to you. The rules are now going to be a little gentler. Muslim teenager Samantha Elauf was denied a job because she wore a head scarf. Abercrombie says it plans to turn up the lights, turn down the music and stop spraying so much colognes around the shops. Irish mammys across the country will be delighted with this.

Clothing catalog or pornography? This is not a pornography site. However, the materials that may be accessed through this site may be inappropriate for those under 18 and may include content that is sexual in nature. Do not use this web site if you are under 18 unless you have permission from a parent or legal guardian. There is a publication that seems drawn to controversy each quarter.